Leadership Team | Asendar™

James Ferreira

CEO & Chief Technology Strategist

James Ferreira is architecting the technology backbone for psychedelic-assisted care, advancing Curative Mental Health with AI-powered biometric feedback. A self-taught coder and bestselling O’Reilly author, James has held leadership roles including CIO for the New Mexico Attorney General’s Office and Google AI Strategist. His career spans public-sector infrastructure, global humanitarian leadership, and enterprise technology innovation. He is spiritually grounded in Rinzai Zen and Reiki mastery, guiding his work at the intersection of plant medicine and advanced AI.

David Williams

Executive Leadership & Systems Engineering

David brings over 25 years of executive leadership in systems engineering, cloud strategy, and operations. He has led global teams and digital transformations for Fortune 1000 clients, with senior roles at Amazon Web Services, Iron Mountain, and Appirio. Known for bridging infrastructure and business goals, David delivers stability, growth, and secure multi-cloud architectures. He also serves on the Board of Directors for the National Alliance of African American Athletes and Next Generation Talent.

Gregory Evans

Head of Product

My work has looked very different over the years, but the underlying core belief hasn’t changed. Software doesn’t get to be the point of focus for the customer. It doesn’t get to ask the person using it to contort around its logic, carry its weight, or negotiate with its assumptions before getting to what they actually need. When it works right, it doesn’t draw much attention to itself at all. It just delivers. Ease where there has been friction. Occasionally something greater than ease, something most software never gets to consider. I haven’t had a traditional career. I’ve moved through industries that had nothing to do with each other and kept arriving at the same operating principles. I had an early revelation in my teens that shaped how I thought about the mind and about what healing could actually look like. I let it go for a while and recently, through a genuine personal need for mental health, much of that has returned. In my current path, the deep research, the mycology, the pharmacology, the policy questions—all of it has pointed me towards a singular focus: people need access to a model of care, and an infrastructure of support that doesn’t really exist. That’s what I’m building. This is the first work I’ve done that doesn’t feel like a stepping stone. I’m in my ikigai.

Veronica Frantz-Eggleston

Operations & Strategy Executive

Veronica is a senior operations and strategy executive with over two decades of experience in public sector leadership, nonprofit growth, and high-growth companies. She specializes in building durable operational frameworks, aligning strategy with execution, and navigating complex regulatory environments. Her background includes legislative research, policy development, governance, and global market development. Veronica completed executive education in Women’s Leadership at Harvard University and Business and Strategy at the University of Oxford.

Roy Truitt

Entrepreneur & Investor

Roy Truitt is a seasoned entrepreneur with a BS in Engineering and MBA from the University of Texas at Austin. He financed and founded Truco Enterprises, the exclusive licensee for “On the Border” retail food products, and led multiple high-growth ventures across manufacturing, outsourcing, and logistics. Roy has launched companies spanning medical technology, consumer goods distribution, and hyper-local information platforms, and he actively invests in and consults for early-stage companies and nonprofits in the Austin area.

Bonnie Woodard

Entrepreneur & Investor

Bio coming soon.

Meet the Ignite Synergy™ Team